Back in 2013, as a new family of five who loved the outdoors, we struggled to find a sun protection towel safe for our newborn—so with a little research, UPF 50 fabric, and a crash course in sewing from my mom, we created one ourselves. What started as a simple solution quickly turned into a business (originally called Luv Bug), growing alongside our kids and fueled by our passion for adventure. Now, ten years later, after navigating countless challenges and triumphs, we’ve built more than just a brand—we’ve built a mission-driven company that keeps families protected while they explore the world. OUR STORY ROAM FREE In 2024, we rebranded from Luv Bug Co. to ROAM to reflect our expanding vision and ever-growing product line. This evolution is all about meeting you where you are—whether you’re heading to the beach, the mountains, or your own backyard. Our new name, logo, and vibe capture the heart of what we stand for: exploring, connecting, and making memories with those who matter most. Here’s to more adventures—let’s ROAM! LuvBugCompany.com 2024 0.0s